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GREENKERN CHINA supported BMW-Brilliance Automotive (BBA) in the development and positioning of a new brand for the Chinese market, including the development of its logo and the brand’s Chinese and international name.
Yixin is a passionate strategist and as co-head of the Beijing office leads complex branding projects for GREENKERN’s clients in China.
Without profound knowledge of shifts and changes in society, media and technology, one cannot successfully manage a brand.
GREENKERN
transforming brands for the better
