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GREENKERN CHINA helps create new Chinese car brand

GREENKERN CHINA helps create new Chinese car brand

GREENKERN CHINA supported BMW-Brilliance Automotive (BBA) in the development and positioning of a new brand for the Chinese market, including the development of its logo and the brand’s Chinese and international name.

GREENKERN Appoints New Managing Director in Beijing

GREENKERN Appoints New Managing Director in Beijing

Yixin is a passionate strategist and as co-head of the Beijing office leads complex branding projects for GREENKERN’s clients in China.

Innovations & Trends

Think Tank

Think Tank

Without profound knowledge of shifts and changes in society, media and technology, one cannot successfully manage a brand.