Greenkern got a new mandate for the Mäurer & Wirtz brand 4711. 4711 is one of the oldest parfum brands in the world and has been lauded as one of the brands of the century.
After supporting the creative Agency Plantage by conceptualising the launch campaign for their new fragance, NouvEau Cologne, Greenkern has now been commissioned for the strategic support of their entire brand portfolio. Focus will be on development of an umbrella brand strategy and reordering the subbrands. Furthermore, Greenkern will support 4711 in developing new brands and products.