Aperto Group’s affiliated brand agency has added two new internationally experienced brand strategists to its team: Michael Bahles and Jan Pilhar. New clients include Coppenrath & Wiese and 4711 from Germany, as well as Skoda and Volkswagen Financial Services in China.
Berlin, 2 February 2012. Greenkern started off the new year with additions to its management and consulting team, as well as some renowned new clients and accounts in Germany and China. Michael Bahles and Jan Pilhar joined the international agency for brand strategy and management. Both brand strategists are bringing their international experience to Greenkern’s teams in Berlin and Beijing (Peking).
In recent weeks, Greenkern, part of the Aperto Group, was also able to win some long-term brand strategy contracts on Germany's and China's core markets: new clients include Coppenrath & Wiese and 4711 in Germany, and Skoda and Volkswagen Financial Services in China.
Greenkern’s success at the start of the new year correlates nicely with the Chinese horoscope: 2012 is the Year of the Water Dragon, a talisman which symbolises growth and a spirit of optimism. Greenkern has been active in China since 2007 and with flagship projects such as Volkswagen China’s "People's Car Project", it is one of the most successful strategic consultancies on the Chinese market.
Michael Bahles has taken the management lead at Greenkern’s Berlin office and will serve its German clients. Bahles has over 15 years of experience as a communications strategist and brand consultant. His previous posts included BBDO, McCann-Erickson, Publicis Sasserath Brand Consultancy, Atletico International and the media agency OMD. He has international experience working for customers such as Allianz, Bertelsmann, Carlsberg Gruppe, Edeka, Intel, Jägermeister, L’Oréal / Garnier, Nestlé, Nivea and Zürich Gruppe, has received numerous Effie awards with his brand campaigns, and was also a success at past German Medienpreis media awards.
Jan Pilhar is the newest recruit to Greenkern's consulting team in Beijing. He previously served as an account manager at Spector & Associates in New York for some years before joining Scholz & Friends in Berlin in 2005. As an international client service director in Berlin, he was responsible for customers such as AstraZeneca, AWD, Deutsche Bank, the European Parliament, FAZ, Fisherman’s Friend, Mercedes-Benz, Novartis and Weight Watchers. Together with his team, he oversaw the coordination of complex campaigns across all 33 locations of Scholz & Friends’ international network. Jan Pilhar is a specialist for international, integrated campaigns, and has received a number of awards ranging from the German PR Award and Politics Award, to a number of renowned prizes in various disciplines.
“Greenkern stands for modern brand management in the digital age. Not least because of its affiliation with Aperto Group, Greenkern is predestined to holistically further develop and efficiently steer brands," says Michael Bahles, Director of Brand Management at Greenkern in Berlin. “I’m looking forward to helping our customers formulate and implement their brand and communications strategies on China’s growing market,” adds Jan Pilhar, Director Brand of Management at Greenkern. “In the field of digital brand management in particular, the high-speed dynamic of the world’s biggest Internet market calls not only for concise analyses, but also fast implementation. It’s fantastic being part of a team that understands what it takes to successfully combine both of these factors.”
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Contact:
Cindy Lukas, GREENKERN Berlin, Germany
Tel.: +49 (0)30–283921–215
Email: cindy.lukas@greenkern.com
www.greenkern.com
Press relations:
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GREENKERN Group GmbH & Co. KG
Chausseestr. 5
10115 Berlin, Germany
Tel.: +49 - (0)30 - 209 85 073
Email: marcus.bond@aperto.de
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