The strategic realignment of the brand is in the hands of our Greenkern team in Beijing.
The new positioning of the brand Skoda is being developed and implemented under the management of Daniel Leyser (Head of Brand Management) and his team. Following the development of a new brand model, the team is has been working since the beginning of this year on the strategic preparations for internal and external communication (e.g. brand training, PR guidelines etc.).
This is where you can find out more about our projects for Skoda