Less than four months after the launch of the People's Car Projects, more than 200,000 active users have registered themselves on the platform.
The "People's Car Project" is the first real brand platform to utilise participatory marketing, asking the 420 million netizens of China "What kind of car do you want?". PCP has playful elements like the 3D car configurator, where users can design individual components of their dream vehicle. These cars can be evaluated and discussed by other users, thus giving Volkswagen a chance to deduce insights and utilise them in development. These Insights will be incorporated into the design of a prototype that will be presented at the 2013 Shanghai Auto Show.