The Volkswagen People Car Project has been awarded the „Oscar“ of brand communication in China.
Not only has the project been recognised as “The Most Valuable PR Communications Campaign of 2011” for its multi-level communication focused on open-innovation and co-creation, but Volkswagen has also been acknowledged as „The Most Innovative Brand of 2011” for its innovative products, technology, CSR programs and branding, including BlueMotionTechnologies, TSI+DSG, CSR and, of course, PCP. The prestigious Media China Branding & Marketing Awards, which have existed since 2009, attracted entries from over 70 world-class brands this year. As the creator of the PCP idea, Greenkern is happy to learn of these awards. Special thanks goes to Georg Warga, Co-Creator of PCP and our Co-op partner Proximity, who contributed to this project!