People

Daniel Leyser entered the world of communication and brand strategy in 2002 at Lowe Lintas & Partners in Hamburg, where he was part of the consulting team for numerous FMCGs such as Axe (Lynx), Degree (Rexona), Rama, Sunil and (Snuggle) Kuschelweich. Back in Berlin, Daniel worked as a consultant for WE DO communications and was responsible for the key account of the Organisation of Private Healthcare (PKV) and Deutsche Bahn, in addition to multiple NGOs and political accounts. Even with a history of clients and projects in the field of classical communications, his preference remained with the strategic planning and longterm assistance of his entrusted clients and brands. After a short stint as a freelancer in Greenkern’s strategic planning department, he became an integral part of the team at the beginning of 2007. In 2008 he switched to the Beijing office, and was appointed Head of Brand Management in Spring 2011. During his time at Greenkern, Daniel Leyser has worked with Hyundai Motor Europe, Volkswagen Group China and Skoda. Daniel has a diploma in marketing and communication as well as a degree in advertising.