People

In 2007, Daniel Simon founded Greenkern’s offices in Berlin and Beijing. In addition to his position as managing partner at Greenkern, he has been a member of the management board of aperto AG since 2010. As a creative strategist he gives significant impulses and has acquired renowned clients such as Volkswagen, Hyundai, Universal Music and Nike for the agency group. Before his career as a brand consultant, he was bassist, composer and producer of a successful band with a major deal at EMI. The entrepreneur and father of three optimized his skills at different strategy agencies before founding the creative agency Plantage Berlin in 2001. Greenkern owes its unique character to his belief that really innovative ideas will develop when open-minded people are able to use their talents freely in an international and professional environment.