People

During Tom's twelve years in Mainland China, he has been involved in many unique and groundbreaking projects including the first collaboration between Chinese Education TV and the BBC, as well as a comprehensive campaign to brand Europe as the #1 destination for China's growing middle class. Tom has a deep understanding of brand dynamics and their impact on China's ever-developing society. Bridging the gap for many multi national companies in China, he spearheaded projects for BMW, BOEING, Bayer, Siemens and Volkswagen. Tom set up and runs the GREENKERN GROUP office in Beijing.