GREENKERN | Transforming Brands

Video

Peoples Car Project Volkswagen China

Volkswagen China developed the first open innovation platform: The "Peoples Car Project".

Brand Adaption - Transcription Line Škoda International

Transformation of the brand claim for the Chinese market.

Creative Planning - Volle Dose Happiness Coca Cola

Strategic preparatory work for the teaser/launch campaign “Volle Dose Happiness”.

Global Brand Strategy | Brand Model Volkswagen

Development of the global marketing strategy and the brand model for the brand Volkswagen in 2006.

Brand Monitoring Škoda China

Evaluation of the brand’s status and image (on- and offline) in the Chinese market as well as derivation of recommended procedures.

Digital Strategy Conditorei Coppenrath und Wiese

Development of a dialogue-oriented online communication strategy.

Opinion Mining Volkswagen China

Web analysis of consumer and interest group opinions.

Brand Platform | Brand Agenda Volkswagen China

Development of a brand platform and brand agenda for the introduction of the claim “Das Auto” (The Car) into China and its translation into a Chinese context.

Video

Brand Film – "Dao“ Volkswagen China

Brand clip for the introduction of the brand claim “Das Auto” into China and its “translation” into a Chinese context.

Brand Book Volkswagen China

Conception and realization of a periodical brand publication.

Brand Adaption Volkswagen China

Adaptation of the automobile brand to the Chinese market.

Brand Online Special Volkswagen China

Staging of the brand for the Chinese market.

Video

Interactive Media Wall Volkswagen Hong Kong

Brand experiences by innovative interaction in the showroom.

Video

Electronic Sales Support (ESS) Volkswagen China

Designing of a multimedia touch screen application that functions as a complimentary sales tool at the POS.

Video

Sponsorship Campaign UEFA 2008 Hyundai Motor Europe

New marketing strategy “True Quality Matters”.

European Brand Platform »True Quality Matters« Hyundai Motor Europe

Development of a European brand platform.

Brand Workshop | Brand Foundation BET90

New development and strategic positioning of the brand BET90 based on a strategy-workshop.

Brand Academy Hyundai Motor Europe

Implementation of a training center for brand training of European employees in charge as well as importers.

Brand Manual Volkswagen China

Development of a brand manual for the didactical conveying of brand content of Volkswagen China.

Brand Workshop Alphabet

Brand Workshop for the definition and consolidation of the brand identity.

Creative Brief Apollinaris

Development of the creative brief for a print campaign for Apollininaris in 2010.

Brand Framework E-Plus Germany | vybemobile

Development of a mobile phone brand for music affine and young consumers in cooperation with Universal Music.

Brand Workshop | Brand Framework UFA | Grundy UFA

Implementation of a brand workshop and development of a brand identity for the TV production company ”Grundy UFA”.

Brand Framework VZ Social Networks LTD.

Definition and consolidation of brand identity and positioning of the largest German social media platform at that time has facebook on its mind.

Strategy Visualisation Film Volkswagen China

Strategies are only as good as they are understood. For Volkswagen China, we created a series of animated films for the internal communication of brand strategy.