Brand Workshop | Brand Foundation

Task:

1. In the strong regulated market of soccer betting-platforms, a clear positioning for the brand BET90 is necessary to be developed, that will distinguish it from the competition.
2. From this positioning, a marketing and communication concept for the campaign’s development is to be generated.

Solution:

1. In order to develop a brand strategy, market and competition data were evaluated with a portfolio and customer structure analysis.
2. Together with the client we affiliated in a strategy workshop a brand model including a strategy for the differentiation from the competition, a target group description and recommended strategic procedures.
3. Based upon this, the foundation for the following creative implementation was laid by means of a detailed creative brief.