Creative Planning - Volle Dose Happiness
Strategic preparatory work for the teaser/launch campaign “Volle Dose Happiness”.
Task:
Supporting the launch of Coca Cola’s new can design. Through the new claim “Open Happiness” and a matching key visual on the can, it aimed to appeal to teenagers and attract them as new users.
Solution:
- Greenkern developed a marketing and communication concept for Coca Cola that served as the basis of the subsequent creative realization of the teaser/launch campaign “Volle Dose Happiness”.
- During the creative process by Plantage, the strategic integration of the big idea “the perfect portion of happiness” under the brand’s roof was the main focus. The DNA of the “Coke can” was illustrated in a mood clip. Furthermore, the campaign was realized in different on- and offline events, in POS material, and in diverse guerilla events.
Key-Visual „VOLLE DOSE HAPPINESS“: PLANTAGE www.plantage.de
