Sponsorship Campaign UEFA 2008
New marketing strategy “True Quality Matters”.
With “True Quality Matters” Greenkern developed a new brand approach for Hyundai Europe (which was replaced by “New Thinking, New Possibilities” in 2011).
Task: Aligning Hyundai’s brand values with the sponsorship of the UEFA Euro 2008 Football Championship and creating a communication basis.
Solution: Through the sponsorship of the UEFA Euro 2008, a campaign was developed that showed various people preparing themselves for their activities during the Euro 2008. In this campaign the people did their preparations with the same great care and passion as the Hyundai employees. This campaign connected people’s passion and enthusiasm regarding the Euro 2008 to the new standard of the brand.