Hyundai Motor Europe

Brand Academy

Implementation of a training center for brand training of European employees in charge as well as importers.

Task:

Brand contents, competition situation and company communication are to be made experienceable for employees.

Solution:

Development and implementation of a brand academy that conveys the main aspects of the brand with visual and hands-on experience.
At Hyundai headquarters the brand academy was opened in two large rooms. The focus was put on brand values, positioning of the competitors and current brand communication. For this purpose, games, video installations, exhibitions as well as informative displays were developed and an entertaining access to the brand world was rendered possible.