European Brand Platform »True Quality Matters«

Task:
Development of a European brand platform that reflects Hyundai’s global quality standards internally and externally.

Solution:

1. Development of the brand claim “True Quality Matters” and a brand platform that communicated the brand values, positioned Hyundai clearly on the market and formulated a brand promise.
2. Starting from the new brand platform, the brand-training program “Mission Q” was developed for the implementation of the brand platform within the company. Additionally, brand guidelines were defined to form the basis of a coming European communication campaign.