Global Brand Manual | Employer Branding
Development of Brand Manuals in five languages for all major markets.
Concept and development of a global brand book that conveys all facets of the brand to employees and partners.
The Brand Book (Brand Manual) captures the multidimensional aspects of the brand and makes them usable for everyday work. Components of the brand manuals include strategic issues, such as the future brand vision and values, customer groups, products, key competitors and guidelines for brand communication.
