Global Brand Manual | Employer Branding
Development of Brand Manuals for all major markets for the Kia Motor Company.
Conceptualization and implementation of a global brand book and a brand-specific adaptation.
The Brand Book (Brand Manual) captures the multidimensional aspects of the brand and makes them usable for everyday work. Components of the brand manuals are strategic issues, such as the future brand vision and values, customer groups, products, key competitors and guidelines for brand communication.
