Peoples Car Project
Volkswagen China developed the first open innovation platform: The "Peoples Car Project".
Task: Development of a web initiative regarding the brand’s emotional staging in China.
Solution: Initiation and development of the first participatory marketing platform for the world’s most important automobile market. It is an online platform that invites the Chinese people to share and discuss their visions of the cars of the future.
The "Peoples Car Project" is the first participatory marketing platform of this size. It poses the question “What kind of car do you wish for?” to 450 million netizens in China. With hands-on elements such as a 3D car configurator, users can design elements of their dream car and exchange their opinions on them. The insights drawn from this project will be used to develop a prototype that will be displayed at the Shanghai Motorshow 2012.