Brand Book
Conception and realization of a periodical brand publication.
Task: Creation of a brand specific value model for Volkswagen China.
Solution: Conception and realization of a periodical brand publication.
By developing an editorial reference work for the conveyance of Volkswagen China’s brand specific model, values, employees and partners are to be addressed.The publication functions as a base for a unified understanding of the brand.
In the brand book, the Volkswagen brand story and the resulting brand image concept, the brand history and Volkswagen’s current status and visions for the future are shared. The brand book was designed in three different language versions: English, Cantonese and Mandarin.