Brand Manual
Development of a brand manual for the didactical conveying of brand content of Volkswagen China.
Task: In-house teaching of brand content.
Solution: Development of a manual for the didactical teaching.
The brand manual functions as a basis for an internal series of lectures about the brand Volkswagen China. The format addresses the employees within Volkswagen company as well as employees of Chinese VW retailer showrooms.
In the style of a modern print magazine, the reader will be familiarized with design-, brand- and technology-history. Entertaining tasks make for sustainable knowledge transfer here.
Building on the magazine, the content concept for the brand training was developed.
