Video: Effekt-Etage www.effekt-etage.de
Electronic Sales Support (ESS)
Designing of a multimedia touch screen application that functions as a complimentary sales tool at the POS.
Task: Creation of a multimedia tool that helps the seller in his pitch (or sales conversation).
Solution: Development of an interactive multimedia communication tool including short video clips, which conveys Volkswagen’s technical superiority in a humorous and entertaining way.
The Electronic Sales Support is a presentation tool that Greenkern developed in cooperation with the film production company “Effekt Etage”. It provides a breadth of information to showroom employees. Furthermore, it can be used for customer demonstrations because uses entertaining movie clips to inform about the brand Volkswagen and its technological innovations. Two virtual characters, Dr. Wang und Dr. Wagenbach, embody the close relationship between China and Germany. They explain Volkswagen’s advanced technologies and the high quality standards humorously and entertainingly.