Video: Effekt-Etage www.effekt-etage.de
Interactive Media Wall
Brand experiences by innovative interaction in the showroom.
Task: Equipping the new Volkswagen dealerships in Hong Kong with innovative communication modules.
Solution: Conception and development of a “brand gallery” that offers visitors insights into design, brand and technology history and introduces Volkswagen’s latest innovations.
To accomplish this, a whole multimedia-based theme world was created in cooperation with Metadesign and Effekt-Etage, to offer entertainment and information to the whole family and became a very popular point of reference in the city. One of the highlights of the “Brand Gallery” is the interactive media wall that facilitates information management via the motion sensing for the first time in the Asian region. Up to 3 visitors can simultaneously determine the depth of information given just by moving closer to the screens.