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E-Plus Germany | vybemobile

Brand Framework

Development of a mobile phone brand for music affine and young consumers in cooperation with Universal Music.

vybemobile-brand-framework-680-01

Task:

Redevelopment and positioning of a young mobile phone brand on the German market with an independent identity for addressing and winning of young and music affine customers.

Solution:

  1. Strategic orientation of the brand by developing a complete brand identity.
  2. Brand development measures such as brand naming and elaboration of a corporate identity (PLANTAGE BERLIN).
  3. Conceptual design of the brand story and strategic support with the development of an integrated marketing campaign (which was realized by the associated agency PLANTAGE BERLIN in many different mediums and formats; from TVCs, online-, promotional-, guerilla-, PoS/merchandising-activities to pr- and radio-cooperations).